Swearing

It's interesting that certain words are considered to be bad, stigmatized words -- cuss words. Of course there are several people who use those words, but there are also people who refrain from using them. However, if people use the euphemized expressions for certain words -- shoot, darn, heck, gosh, the words are somehow transformed into societally acceptable words. I guess they don't carry the weight of the heavy versions. So perhaps many words are stigmatized by society (not the society as a whole, but still by some/many people), with culturally assigned values. However even if many in society are tolerant of or use swear words, I still think many of them would agree that there are formal contexts where they aren't to be used.